Pay Per Click Advertising And Marketing

By Greg Lietz

When I think of Pay Per Click, I think of a marketing strategy that has two different sides - one where you pay for published ads and one where you get paid for publishing ads. Somebody is always paying for the click, whether it is you clicking on someone's ad or another person clicking on your ad. Pay Per Click depends on how you look at who is paying.

If you use Google to search the internet then you may find that your search results include "Sponsored Links" (on the right hand side of the search results page). If you click on any of the Sponsored links, the advertiser that placed the ad you clicked must pay Google for that click. If the advertiser is you, you are the one that pays. The price that you would pay depends on how much you have bid on the keywords used to generate the ad. This marketing tactic is called Google Adwords.

In addition to the ads being displayed with the search results, Google allows owners of websites and Blogs to display the same ads as contextual ads. Contextual refers to content that relates to the subject of your web page. This system is called Google Adsense. Each time a visitor clicks on an ad Google pays the owner of the website for that click. If you have traffic going to your web site and you display the Google Adsense Ads on a page and someone clicks an ad, you make money.

Note that Google Adwords and Google Adsense compliment each other and are in fact, the inverse of each other.

Google Adwords Pay Per Click is a good way to get quick targeted traffic to your website. Because you are paying for an ad promoting your site or affiliate link, those that click your ad will be directed to your site. The efficiency of your ad (click through rate or CTR) will depend on the ad copy and the keywords. The keywords that you have in the ads that are searched for dictate when your ad is displayed. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Adwords.html to get informed on how to make the most of a Google Adwords campaign as a tool to make money.

Google Adsense is a good way to make an "automatic" recurring income. Automatic assuming your ads are getting the clicks and generating the income you expect. Some tweaking of the ad placement, colors, etc. may be neccessary for optimization. When a Google Adsense ad on your site is clicked, both you and Google make a split percentage of the total of the bid price for the keyword that the ad was displayed and clicked for. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Google-Adsense.html to get informed on how to make the most of having Adsense ads on your site for generating an automatic income.

Another type of ad that is gaining in popularity is the Chitika eMiniMall. Chitika eMiniMalls are advertisements that display a picture and a description of the product, the best deals where the product can be purchased and a search feature. If you want to display Google Adsense ads and Chitika ads on the same web page, Google requires specific modifications to the Chitika ads. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Chitika-Ads.html to get all the tips you need to properly place your Chitika eMiniMall ad on your site for another great way towards an automatic income.

Both Yahoo and Microsoft are in beta right now with their own equivalent to Google Adsense. The Yahoo ad network is called Yahoo Publisher Network (YPN) and Microsoft's network is called Adcenter. I have not tried these networks out yet, but I may find myself doing that if I find that ad clicks yield a higher amount or percentage to the web site publisher.

There are several other pay per click networks available to try as well. Some of these would be RevenuePilot, Bidclix, CBclicks, Adsclick and Bidvertiser. I am sure there are even more than this. If you are interested, search them out and see if they fit for your own website's use.

About The Author: Greg Lietz is a freelance writer and internet businessman. His main website is http://www.theonlinebizplace.com where he provides content about internet based business opportunities, web site marketing strategies, writing articles and starting your own online home business.

Souce : http://www.echievements.com/articles/3892

Pay-Per-Clicks . . . One way to boost traffic to your Web site

By Robin Nobles

One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories.

But with literally hundreds of choices, how do you pick the pay- per-click engine with the best visibility that has the potential of giving you a higher return on your investment?

And, just as important, what are some strategies for working with the pay-per-click engines, and how do they operate?How do Pay-Per-Click Engines Operate?

With pay-per-click engines, you bid on keywords that describe your business, your products, or your target audience. Then, you're charged your bid price every time someone clicks on your ad, which is displayed when a searcher types in the keyword you've chosen into the search box at an engine. Whoever is willing to pay the most for the keyword or keyword phrase will be at the top of the rankings.

There are many benefits to working with pay engines, which we'll cover in this article.Important Pay-Per-Click Engines and Directories

Overture: http://www.overture.com
Overture is certainly the pay-per-click engine that most people recognize. It's also one of the most expensive and competitive. However, the visibility of Overture is impressive, to say the least. It provides the top two or three results to "big boy" search engines and directories like Yahoo!, Lycos, HotBot, and MSN Search. In fact, Overture claims to reach 80% of all Internet users.

Overture listings are generally found at the top of the regular search results in an area called "Sponsored" results or sites. Overture's pay-per-clicks operate under one premise: whoever has the deepest pockets and is willing to pay the most gets on top. The minimum bid is $.10, and there's a minimum charge of $20 per month. A $50 initial deposit is non-refundable and will be applied to click throughs or to the minimum monthly spend. When your account is depleted, they'll contact you to see if you want to add additional funds to your budget.

Google AdWords: http://www.google.com/ads/
Google AdWords have fast become extremely important in the pay-per-click arena, with results being shown at search engines like Google, AOL Search, Ask Jeeves, and Teoma.

Google AdWords operates differently than Overture in a number of ways. Your click-through rate and cost per click together determine where your ads are shown, so better ads rise to the top. That means no one can lock you out of the top position.

Google AdWords are shown on the right-hand side of regular search results in a shaded area called "Sponsored Links." Because your click through rate has an influence on the placement of your AdWords ad, your ad's title and description must be captivating and designed to pull in traffic.

Read more..