5 Secrets to Effective Pay-Per-Click Advertising

by: Daegan Smith

With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out?

Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming carelessly through web pages? How can you keep the attention of a typical website reader who spends no more than 30 seconds to read any given article online? How can you garner sales online?

One marketing technique is to be listed in search engines – but again, with thousands of companies offering the same products and services as you, how can your scream for attention be heard?

One technique is pay per click advertising, or PPC. You write out and place an advertisement in a search engine, list yourself under keywords of your choosing, and bid on the placement of your ads. This narrows your field to the people who are actively searching for your products and services.

If someone finds the ad and clicks it, that person goes to your website, and you pay the bid price. As a rule, the higher you bid, the higher your ad goes in the list of search results for a certain keyword, and the more people will go to your site.

PPC can be used to widen your reach, but it can be very expensive, especially if people click your ad only out of curiosity, or if you bid on more keywords than your budget can handle. However, PPC can get you customers and increase your profits. If done well, it can earn you money.

Here are five tips to get the most out of PPC.

Get Ten Specific Keywords. If you are a company specializing in exercise equipment, don't select "exercise equipment" or "gym" as your keywords. Chances are, there will be hundreds of thousands of other bidders waiting to jump on those same keywords. Be specific. Try "treadmill" or "stationary bike." Select a maximum of ten words, just to test the waters and see how your potential customers respond.

If the first ten keywords succeed in getting you a larger market, then research additional keywords which are not as specific. However, if your first try yields less than satisfactory results, then try another set of keywords if you can still afford it.

Write Your Ads but Write the Truth. Most ad writers will broadcast their wares as being the be-all and cure all of all ills and pains. If they do this, web users will click on their ads and storm the site. This is well and good if the product or service will live up to the ad's promise – but what if it doesn't? A customer clicks, you pay, but the customer doesn't buy. You lose.

Write a succinct but accurate ad that doesn't sue vague language. Avoid using words such as "free," "low cost," "extremely effective," and "cheap." Tailor your ads to fit the keyword, and if you can, include your prices on the ads. This way, you will get a buyer who is ready and willing to purchase your product or service.

Budget Your Bid. It's tempting to go all out and set your prices, especially if you think your product will sell. But what if it won't? Set a monthly budget of about $100 for your bids, and bid just right – bid too high and you will run out of money, bid too low and your ads won't show up.

Even if you believe in your product, keep within bid budget, and do not get into bidding wars, especially with another advertiser who has a much larger budget than you. Don't waste your time thinking about your bids. Instead, invest your time in designing what your ad is linked to, which brings us to:

Make Your Site a Professional One. The standard rules of web design apply. Check your web content for spelling and grammatical errors. Update your web content regularly. Fix any broken links and images. Design your website so that it will be easy to navigate and load, so do not use Flash animation, as this will slow down your buyers' browsers. Link your ads to the exact place on your site where your product or service appears.

Know When to Stop. PPC ad campaigns can lead more buyers to you, but take care to check profit against spending. If you have already spent double your advertising budget, but have had little or no sales, consider dropping your campaign. You can also measure your progress in clicks. A total of 300 clicks is average for any ad. If your ad has reached 300 clicks and you have made no sales yet, then terminate your PPC project.

Equally as important as knowing when to stop is knowing that all is not yet lost and you can still go on. Running a web-based business means investing time, money, and effort, so keep your PPC up and running as long as you are raking money in. PPC, after all, may first mean pay-per-click, but, if you're successful, can soon mean Profiting Perfectly in Cash.

About The Author

Daegan Smith is the leader of the fastest growing team of successful home business enterpernuers on the net. Find out how we're creating financial freedom all across the globe and how to get in on the action FREE at http://www.comlev.net.

article.domain@gmail.com

What is Pay-Per-Click Advertising?

by Adrian Mullan

As we've discussed, targeted traffic is the lifeblood of any website.

And while it is definitely worth optimizing your website for the search engines, you're likely to come across the following obstacles:

1) It takes time. It will typically take at least a couple of months before your website starts showing up in the search engines.

2) The top positions in any search engine can be very competitive. This means when your site does get listed, you'll usually start off lower down the list of search results.

This is where Pay-Per-Click (PPC) advertising can be a real life saver.

Pay-Per-Click advertising is the fastest way to start driving quality traffic to your website.

What is Pay-Per-Click Advertising?

A commonly asked question about the Internet is:

'How do Search Engines make money?'

The answer is simple - search engines make their money by selling advertising space to website owners.

This type of advertising is known as 'Pay-Per-Click' and it is a very effective and affordable form of promotion.

The concept of Pay-Per-Click (also known as 'pay-per-performance' or 'paid search') is based around the simple concept of matching buyers with sellers.

How does Pay-Per-Click Work?

When someone types in a keyword or keyword phrase into a search engine, they receive two kinds of results; Natural Results and Sponsored Results.

Search engine optimization focuses on improving your ranking in the natural results. Pay-Per-Click advertising focuses on the sponsored results area.

Natural Results (also know as 'Organic Results')

Natural results are free listings which are generated from the search engine's database. They are also sometimes referred to as 'organic results'.

The characteristics of natural results are:

- Listings are free. Website owners don't pay to be listed in the natural results. - There are often millions of results for each topic, but most web surfers don't go past the first 30 results. - With popular search terms the competition can be fiercely aggressive for the top positions. - You have no control over the results - your position is determined by a search engine ranking formula (also known as an 'algorithm'). - You can, however, use legitimate Search engine optimization (SEO) techniques to give yourself a better chance of getting a good position (refer to search engine optimization).

Sponsored Results (also know as 'Paid Results')

The second type of result is Sponsored Results.

The characteristics of sponsored results are:

- Listings are paid for by advertisers. - Listings appear at the top of the page and along the right hand side of the screen. - Unlike natural search results, you get to specify your ad description and the keywords that make your ad appear.

Differences Between Sponsored and Natural Results

1. Fast set-up

Sponsored results can be set-up immediately, whereas natural results often take months to show a new site listing. 2. You have total control over your ads

You control the appearance of your ad, what position it appears in and how often it is displayed to web surfers.

Once you have your ad up and running, you are free to update it whenever your want. This differs from the natural search results where you have no control over your listing or its position.

3. You choose the keywords that your ad will appear for

Sponsored results allow you to specify exactly which keywords your ad will appear for. You can also specify which keywords you do not want your ad to appear for.

For example, if you sold Harley Davidson motorbikes then you'd want you ad to show up for searches related to 'Harleys' or 'Harley Bikes'.

At the same time, you wouldn't want your ad to show up for other searches that include the word 'bike' like 'mountain bikes' or 'racing bikes'.

4. You determine how much you are willing to spend

Pay-Per-Click advertising allows you to specify exactly what you're willing to spend on a daily basis. Generally, the higher you bid, the higher your ad will appear on the page.

Source : goarticles.com

Pay Per Click Advertising And Marketing

By Greg Lietz

When I think of Pay Per Click, I think of a marketing strategy that has two different sides - one where you pay for published ads and one where you get paid for publishing ads. Somebody is always paying for the click, whether it is you clicking on someone's ad or another person clicking on your ad. Pay Per Click depends on how you look at who is paying.

If you use Google to search the internet then you may find that your search results include "Sponsored Links" (on the right hand side of the search results page). If you click on any of the Sponsored links, the advertiser that placed the ad you clicked must pay Google for that click. If the advertiser is you, you are the one that pays. The price that you would pay depends on how much you have bid on the keywords used to generate the ad. This marketing tactic is called Google Adwords.

In addition to the ads being displayed with the search results, Google allows owners of websites and Blogs to display the same ads as contextual ads. Contextual refers to content that relates to the subject of your web page. This system is called Google Adsense. Each time a visitor clicks on an ad Google pays the owner of the website for that click. If you have traffic going to your web site and you display the Google Adsense Ads on a page and someone clicks an ad, you make money.

Note that Google Adwords and Google Adsense compliment each other and are in fact, the inverse of each other.

Google Adwords Pay Per Click is a good way to get quick targeted traffic to your website. Because you are paying for an ad promoting your site or affiliate link, those that click your ad will be directed to your site. The efficiency of your ad (click through rate or CTR) will depend on the ad copy and the keywords. The keywords that you have in the ads that are searched for dictate when your ad is displayed. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Adwords.html to get informed on how to make the most of a Google Adwords campaign as a tool to make money.

Google Adsense is a good way to make an "automatic" recurring income. Automatic assuming your ads are getting the clicks and generating the income you expect. Some tweaking of the ad placement, colors, etc. may be neccessary for optimization. When a Google Adsense ad on your site is clicked, both you and Google make a split percentage of the total of the bid price for the keyword that the ad was displayed and clicked for. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Google-Adsense.html to get informed on how to make the most of having Adsense ads on your site for generating an automatic income.

Another type of ad that is gaining in popularity is the Chitika eMiniMall. Chitika eMiniMalls are advertisements that display a picture and a description of the product, the best deals where the product can be purchased and a search feature. If you want to display Google Adsense ads and Chitika ads on the same web page, Google requires specific modifications to the Chitika ads. Read the article at URL http://www.theonlinebizplace.com/Make-Money-With-Chitika-Ads.html to get all the tips you need to properly place your Chitika eMiniMall ad on your site for another great way towards an automatic income.

Both Yahoo and Microsoft are in beta right now with their own equivalent to Google Adsense. The Yahoo ad network is called Yahoo Publisher Network (YPN) and Microsoft's network is called Adcenter. I have not tried these networks out yet, but I may find myself doing that if I find that ad clicks yield a higher amount or percentage to the web site publisher.

There are several other pay per click networks available to try as well. Some of these would be RevenuePilot, Bidclix, CBclicks, Adsclick and Bidvertiser. I am sure there are even more than this. If you are interested, search them out and see if they fit for your own website's use.

About The Author: Greg Lietz is a freelance writer and internet businessman. His main website is http://www.theonlinebizplace.com where he provides content about internet based business opportunities, web site marketing strategies, writing articles and starting your own online home business.

Souce : http://www.echievements.com/articles/3892

Pay-Per-Clicks . . . One way to boost traffic to your Web site

By Robin Nobles

One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories.

But with literally hundreds of choices, how do you pick the pay- per-click engine with the best visibility that has the potential of giving you a higher return on your investment?

And, just as important, what are some strategies for working with the pay-per-click engines, and how do they operate?How do Pay-Per-Click Engines Operate?

With pay-per-click engines, you bid on keywords that describe your business, your products, or your target audience. Then, you're charged your bid price every time someone clicks on your ad, which is displayed when a searcher types in the keyword you've chosen into the search box at an engine. Whoever is willing to pay the most for the keyword or keyword phrase will be at the top of the rankings.

There are many benefits to working with pay engines, which we'll cover in this article.Important Pay-Per-Click Engines and Directories

Overture: http://www.overture.com
Overture is certainly the pay-per-click engine that most people recognize. It's also one of the most expensive and competitive. However, the visibility of Overture is impressive, to say the least. It provides the top two or three results to "big boy" search engines and directories like Yahoo!, Lycos, HotBot, and MSN Search. In fact, Overture claims to reach 80% of all Internet users.

Overture listings are generally found at the top of the regular search results in an area called "Sponsored" results or sites. Overture's pay-per-clicks operate under one premise: whoever has the deepest pockets and is willing to pay the most gets on top. The minimum bid is $.10, and there's a minimum charge of $20 per month. A $50 initial deposit is non-refundable and will be applied to click throughs or to the minimum monthly spend. When your account is depleted, they'll contact you to see if you want to add additional funds to your budget.

Google AdWords: http://www.google.com/ads/
Google AdWords have fast become extremely important in the pay-per-click arena, with results being shown at search engines like Google, AOL Search, Ask Jeeves, and Teoma.

Google AdWords operates differently than Overture in a number of ways. Your click-through rate and cost per click together determine where your ads are shown, so better ads rise to the top. That means no one can lock you out of the top position.

Google AdWords are shown on the right-hand side of regular search results in a shaded area called "Sponsored Links." Because your click through rate has an influence on the placement of your AdWords ad, your ad's title and description must be captivating and designed to pull in traffic.

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